AI Insights · Timothy · January 2024
Brazil's Top 5 Horror Games See Varied Q4 Performance on Unified Platforms
A Sensor Tower analysis reveals the Q4 2023 performance trends for the top horror games on unified platforms in Brazil. Downloads and user engagement data indicate a dynamic market for the genre.
As the year 2023 came to a close, the horror game genre saw varied performance across Brazil's unified platforms. Sensor Tower's data provides insights into the top 5 horror games that kept players on edge throughout the fourth quarter.
Dead by Daylight Mobile from Behaviour Interactive Inc. showed a significant increase in revenue, peaking at 9.4K USD towards the end of October. Downloads saw a high of 13.9K in the last week of December, while weekly active users climbed steadily, reaching nearly 229K by the year's end.
Five Nights at Freddy's by Clickteam, LLC also experienced a revenue spike in late October, hitting 7.6K USD, with downloads reaching 3.3K in the same period. The game maintained a healthy active user base, peaking at nearly 9.7K in mid-November.
The sister title, Ultimate Custom Night, also from Clickteam, LLC, saw revenue growth in November, with a high of 5.1K USD. Downloads were strongest at the start of the quarter, with over 2.1K in the third week of November, and the weekly active users topped out at 6.4K in mid-December.
NetEase Games' Identity V had a notable revenue peak at 5.7K USD in the last week of December. The game's downloads showed an increase in November, with 4.6K, while active users hovered around the mid-40Ks throughout the quarter.
Lastly, Five Nights at Freddy's 2, another entry by Clickteam, LLC, reached a revenue high of 4.4K USD in the third week of November. The downloads for the game peaked at 1.7K in the same month, with active users reaching 5.6K in the week of November 20th.
For more detailed insights on the performance of these chilling titles, Sensor Tower offers a deeper dive into the data. The Q4 performance of these horror games in Brazil reflects the undying appeal of the genre and the ever-changing dynamics of player engagement and monetization on unified platforms.